Glossier Introduces Glossier Play, a Model of ‘Dialed-Up Magnificence Extras’

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If we had been to ask somebody to call their prime 5 favourite make-up manufacturers, we’re fairly certain Glossier could be considered one of them. The sport-changing make-up stays true to its promise of a me-but-better pure look (even when we go overboard with the Cloud Paint). Now, Glossier is encouraging us to amp up our look with Glossier Play, “a model of dialed-up magnificence extras.”

View this submit on Instagram

“At our core, Glossier Inc. is about celebrating freedom of selection on the subject of how all of us look, act, and really feel. Each considered one of you is your individual professional, with the power to inform a narrative about what magnificence means to you. At present I’m thrilled to introduce @GlossierPlay, a brand new method to make-up that’s impressed by sound, movement, and enjoyable. Glossier Play’s first 4 merchandise are instruments for expression: Colorslide technogel eye pencil, Vinylic Lip excessive shine lacquer, Glitter Gelée multigrade paillettes, and Niteshine highlighter focus. Every one creates countless prospects to prepare, let free, and most of all, play. There will likely be extra—extra colours, extra textures, extra methods to dial up your look. The one factor that gained’t change is Glossier’s easy and intuitive method to design that’s constant throughout every part that we do. With this new model, we’re inviting you to proceed to decide on your individual magnificence journey…solely now with much more locations to go. The world is your Playground! Thanks for becoming a member of us.”—@emilywweiss, founder + CEO

A submit shared by Glossier (@glossier) on Mar four, 2019 at four:51am PST

After they say further, they imply it. Glossier Play simply launched 4 extremely pigmented merchandise to, nicely, play with. First is the Vinylic Lip that is available in six shades and has a high-shine end that guarantees a never-sticky method.

Glossier, Vinylic Lip in Disco (a terracotta), $16 at Glossier

Subsequent is an eyeliner known as the Colorslide that is available in 14 vibrant shades with out the basic black in sight. If you wish to experiment together with your make-up, the shades had been made to be layered with each other. It’s simple to use and mess around with, particularly if you wish to step up your make-up sport by smudging it out to offer a smoky impact. 

Glossier, Colorslide in Candyland (a metallic, sherbet pink), $15 at Glossier

Talking of stepping up your make-up sport, Glossier Play additionally affords Glitter Gelée, which makes your eye make-up far more magical and is available in 4 glimmery shades.

Glossier, Glitter Gelée in Opalescent with Holographic Specks, $14 at Glossier

End your complete look with a hanging highlighter known as Niteshine. The product is available in four shades and blends seamlessly onto cheekbones, forehead bones, Cupid’s bows, and eyelids. 

Glossier, Niteshine in Platinum Rose (a pink luster for a rosy sheen), $20 at Glossier

“Glossier Play’s first 4 merchandise are instruments for expression,” says CEO and founder Emily Weiss in an Instagram submit. “Every one creates countless prospects to prepare, let free, and most of all, play.” Weiss guarantees extra colours, textures — and extra methods to play — sooner or later. We are able to’t wait.


[ Next: 8 Indie Beauty Brands That Want to Be the Next Glossier ]

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