Right this moment, I need to introduce you to Laura Pennington Briggs. She is a former trainer turned freelance author and creator.
She has delivered two TEDx talks on the freelance financial system and is the creator of “How one can Begin Your Personal Freelance Writing Enterprise” with Entrepreneur Press.
In our interview, she talks about how she began freelance writing in 2012 and only a 12 months later she had gone full-time and was making an ideal revenue from it. She additionally shares how it is a nice option to make more money and even as a full-time profession.
Try the interview beneath for extra info and make sure you take a look at Laura’s guide on methods to grow to be a contract author – Begin Your Personal Freelance Writing Enterprise: The Full Information to Beginning and Scaling from Scratch.
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Query: Are you able to inform my readers a bit about your story and why you are an knowledgeable on this matter?
I began freelancing in 2012, largely by chance. My husband had been placed on depart with out pay by the navy and I knew that we would have liked additional revenue.
I had simply left my job as an internal metropolis center college trainer and had accepted a low paying workplace job to assist make ends meet. I began evaluating each ability I had and launched a facet hustle as a contract author.
A 12 months later I had gone full time with my freelance enterprise, which scaled to the multi six determine level, earned me two TEDx talks, and a guide deal from Entrepreneur Press to assist others launch their very own freelance writing enterprise.
Query: What do you want about being a contract author? What does it assist to perform?
I benefit from the number of working as a contract author, as a result of no two days are the identical. I usually felt bored at my day job as a result of we had been coping with the identical conditions day in and time out.
Though I do a number of the identical actions day-after-day similar to pitching, creating consumer work, sending emails and modifying content material, I study one thing totally different as a result of I am writing and creating new materials each single day.
I’ve additionally been capable of department out into different facet hustles, similar to working as a coach for intermediate and superior freelancers, having a podcast and now publishing books. It has helped open a number of doorways for me, together with working with shoppers like Microsoft, TrueCar and many different nice shoppers. It has actually been enjoyable to problem myself.
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Query: Are you able to clarify what precisely a freelancer author is, who they work for, what they do?
A contract author is a copywriter or content material author on contract creating all several types of content material similar to gross sales copy, touchdown pages, blogs and articles, web site pages, brochures, product descriptions, e-mail newsletters, and extra.
A contract author will sometimes work for a wide range of corporations, all the best way from solopreneurs and all the best way as much as Fortune 500s by adapting the corporate’s model, tone and voice into content material that may join with their readers and even presumably assist them rank on search engines like google.
Query: How a lot can a newbie freelance author anticipate to make?
Most freelance writers begin off with an hourly vary of $25 to $50, and develop from there primarily based on their expertise, further abilities realized or certifications obtained, and as they study extra about how lengthy it takes them to do a specific undertaking.
Freelance writers in extremely specialised niches similar to technical writing or medical wiring can anticipate to make extra.
For many freelance writers, their preliminary revenue objective can be $1,000 per 30 days, then $5,000 and $10,000.
Query: How does an individual discover their first freelance writing job?
I usually suggest that new freelance writers begin off by searching for somebody they already know. Their first freelance writing undertaking would not need to be the kind of undertaking you propose to work on ceaselessly.
For instance, you may be capable to discover somebody in your community who wants a revised cowl letter or assist restructuring their resume. This offers you expertise and a attainable testimonial from somebody who already is aware of you from which you’ll be able to develop and begin pitching to different locations.
Freelance writers may use job boards similar to ProBlogger, FlexJobs.com, Upwork and extra.
Query: What steps does an individual must take to become profitable as a contract author?
The 2 most vital issues that go together with beginning a contract writing enterprise are creating a distinct segment and at the very least one writing pattern. I like to recommend that freelance writers have at the very least three writing samples. These would not have to be professionally revealed or something that somebody pays you to create.
With no stable pitch providing your providers and a writing pattern that showcases your type, will probably be unlikely that somebody will current a hiring alternative to you.
Moreover, it is vital to not quit. I hear from many freelance writers who pitch 30 instances and are pissed off that they have not but landed a consumer.
It may possibly take some folks 50, 60 or much more pitches to refine their distinctive worth proposition and begin to land shoppers. Being a freelancer just isn’t for the faint of coronary heart; it entails listening to the phrase no lots of and even hundreds of instances. I’ve utterly misplaced rely of what number of instances I have been rejected by shoppers, however I’ve by no means let that cease me.
Query: Are there any ideas you might have for somebody who desires to grow to be a contract author?
Educate your self a couple of kind of copy that appears attention-grabbing to you. I discussed above examples similar to e-mail publication writing.
As a client of those supplies, you may as well discover free YouTube movies or on-line programs at a minimal value to study extra about writing for that individual format.
Query: Why ought to an individual learn a guide on this topic? Is it arduous?
It’s so straightforward to grow to be discouraged when launching a contract writing enterprise, particularly when getting overwhelmed about all the facets of discovering and maintaining shoppers.
Studying a guide from somebody who has been there earlier than lays out the steps of what it actually takes to succeed as a contract author, explains a typical schedule or approach of structuring your day whereas working as a freelancer, and will help you navigate among the most typical obstacles that almost all freelance writers expertise early on.
Query: What can an individual study out of your guide? Are you able to inform us about among the individuals who have realized from you?
The guide is a nuts and bolts strategy to beginning a contract writing enterprise. This implies you’ll study setting your charges, methods to write a pitch and create writing samples, the place to search out shoppers, the mindset essential to succeed as a contract author, and numerous advertising and marketing strategies obtainable to you.
I’ve labored with quite a few freelancers and freelance writers who’ve been capable of begin and scale their on-line companies, to offer them with constant, facet hustle revenue. There are additionally loads of folks, together with me, who’ve transitioned from working a standard job to working as a contract author.
Copywriters are in extraordinarily excessive demand, whether or not you search this as a distant in-house place or as a freelancer working with a wide range of totally different shoppers without delay.
A lot of my one-on-one teaching shoppers have been capable of scale their enterprise by including hundreds of to their month-to-month income and streamlining operations by hiring a digital assistant and studying to capitalize on their strengths.
Extra data about Laura:
Are you curious about turning into a contract author? What different questions do you might have for Laura?
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