There’s no scarcity of celeb-endorsed liquor manufacturers. You’ve bought Ryan Reynolds’ Aviation Gin, Jay-Z’s D’Usse Cognac, and Justin Timberlake’s 901 Silver Tequila. You possibly can add to that ever-growing listing Sam Heughan and his Sassenach Whisky.
The star’s been teasing the launch of his new enterprise, Nice Glen Firm, wherein Heughan can be distilling “distinctive spirits” as his brand suggests.
The primary order of enterprise is mixing the “good whisky mix,” little doubt drawing inspiration from Scotland. Heughan is a member of The Scotch Malt Whisky Society. In his SMWS member profile, Heughan says: “I shortly grew to become a bit tired of the common high-street whiskies, and wished to experiment extra. Japan, Taiwan, India…I realised not simply Scotland made wonderful whisky. Nevertheless, when I discovered the SMWS I used to be so pleased – the flexibility to attempt uncommon cask power whisky, based mostly on its flavour profile and never on its model identify, was an incredible incentive.”
Observe Nice Glen Firm on Instagram for updates on The Sassenach.